Digital business student gets hundreds of thousands of likes for Instagram-Reel

Young man sleeping and drinking in front of a computer.

Student Dominik demonstrates how to benefit from his fake update. Screenshot: Instagram

Dominik Schneider, a student in the Bachelor’s degree program Digital Business at THI Business School, has received millions of views and more than 300,000 likes on Instagram with a short video. He developed a fake Windows update and posted the video about it online. When you click on the link, the computer automatically displays the typical image interface used when downloading and installing Windows updates. The twist, however, is that the computer does not receive an update at all. Instead, users get a little break this way - ideal, for example, during a stressful day at work or at the university, as Schneider demonstrates in the short clip.

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