Trends in retail - Prof. Marc Knoppe at the Retail Discussion Panel 2022

Trends in Retail - At the COMARCH Retail Discussion Panel 2022, a panel of experts discussed retail developments and what can be done to keep a finger on the pulse of customers and strengthen customer relationships. Prof. Dr. Marc Knoppe, Professor of International Retail Management, Strategic Marketing & Innovation Management, represented THI Business School.

He pointed out that the customer experience is becoming increasingly important and that he observes a more intensive merging of channels - keyword "omnichannel management". In addition, significantly more companies are selling their products directly to end customers, thus bypassing the middleman.